A woman in a brown jacket and patterned scarf petting a black Labrador retriever lying on a blue cushion at an outdoor cafe. At her side is a white paper with a design, a cup of coffee, and a magazine. Behind her is a flower arrangement with white roses and green leaves, and a menu board with posters for 'AIR MAIL' magazine and a bookstore in the background.

AIR MAIL x TIFFANY & CO.

When Tiffany & Co. unveiled its Vision & Virtuosity exhibit at the Saatchi Gallery in London, the brand sought to amplify awareness with multiple activations in prime neighborhoods around the city. The first stop: taking over the AIR MAIL Shreeji Newsstand in Marylebone. We re-imagined the entire newsstand in Tiffany blue - from a custom awning to Pantone color-matched benches and cafe tables, to broadsheet displays and branded coffee cups, postcards and stamps, to window vinyls and a fabricated post office box, no part of the newsstand was left untouched.

To further the reach of the activation, we cast a fleet of newsboys to distribute the broadsheets and positioned them in key locations around the city. The newsboys donned themed uniforms as they rode custom blue bicycles emblazoned with the Tiffany & Co. logo to surprise and delight London locals and tourists alike.

Bookstore storefront decorated with white flowers, light blue chairs and picnic table outside, with books and posters inside visible through large glass window, London street scene.
Facade of a storefront with a white awning displaying the website airmail.news and outdoor seating with small red and white tables and chairs. A newspaper stand is on the left side. Inside, books are visible through large windows.

BEFORE & AFTER

IN TIFFANY BLUE

A neighborhood favorite, re-imagained

We turned the Shreeji newsstand into a signature blue jewel box in honor of Tiffany & Co. A custom awning, Tiffany blue cafe tables and a post box, floral garlands, window vinyls and custom broadsheets came together to create a custom universe for guests to enjoy.

Two people riding light blue bicycles, wearing white shirts, dark pants, dark caps, and carrying bags with Tiffany & Co. Air Mail logo on a city street.
Seven young men dressed in white shirts, dark pants, suspenders, and navy caps stand next to two light blue bicycles with baskets. They are standing in front of a brick wall outside a building.
A person is mailing a postcard into a light blue mailbox with a bird illustration on the front.
A man in a green jacket and black pants is standing on a city street, reading a newspaper, with a blue bicycle beside him, parked near a trash can and a row of storefronts in the background.
A woman with curly blonde hair, wearing a bright green coat, sitting at a light blue table, writing on a piece of paper. There is a paper cup with a logo, a flyer, and a brown bag with a chain strap on her lap. She is smiling and appears to be signin
Three men in white shirts, black pants, suspenders, and blue caps standing on a sidewalk with a brick building behind them. They carry tote bags with a blue airplane logo and the words "AIR MAIL TIFFANY & CO." A bicycle with a basket containing newsp
Two men dressed as delivery couriers standing outside a storefront with large windows, holding shopping bags and newspapers, with a bicycle parked behind them.
People sitting outside a bookstore café with blue chairs and tables, a dog, and a black dog on the sidewalk. The bookstore window displays books and signs for an exhibition and event. A chalkboard sign advertises coffee, magazines, and cigars.
The window of a gallery displaying an advertisement for an exhibition titled 'VISION & VIRTUOSITY' at Saatchi Gallery, Duke of York Square, London, from June 10 to August 19, 2022, with reflections of brick buildings, people, and street outdoor scene
A light blue table holding a cup of coffee, a stack of newspapers, a postcard, and a small turquoise sticker with a logo.
A woman with blonde hair, sunglasses, and earrings is reading a blue newsletter titled 'AIR MAIL' in front of a glass window advertising an exhibition called 'VISION & VIRTUOSITY'.
A woman stands on a city sidewalk handing a leaflet or flyer to a man on a bicycle. The man is smiling and extending his hand to receive it. The woman is holding a coffee cup and some papers. The scene is lively, with shops and pedestrians in the bac
Four people - two women and two men - sitting outside at a cafe, engaging in conversation while holding coffee cups and a small drink. They are smiling and appear to be enjoying a casual, friendly gathering.
A man wearing a white shirt, black pants, and a navy cap riding a light blue bicycle with a wicker basket, in front of a blue exhibition sign on a brick wall.
Person holding a tote bag with an air mail sticker and a printed magazine or newsletter inside. The bag features the Tiffany & Co. logo and an airplane graphic.
Close-up of a Tiffany & Co. bicycle, showing the brand name on the light blue frame.