BLOOM NYC BODEGA POP-UP

To help New Yorkers beat the summer heat and stay refreshed, Bloom created a fruit stand bodega on Lafayette Street. We customized every single aspect of the facade - Pantone-matched paint, a custom awning, a larger-than-life product wall, nothing about the venue was left un-Bloomified! Passersby were invited to take a “Find Your Flavor” quiz to learn which Bloom varietal was right for them - we then handed out a pre-mixed mini bottle of the greens for everyone to sample. We even parked the Bloom Bronco out front for brand friends to pop in for a photo. Over the course of 3 days, several thousand New Yorkers sampled the product and immersed themselves in the Bloom universe.

Woman with curly hair and sunglasses drinking a green juice labeled "bloom" in front of shelves stocked with "bloom" product containers.

BEFORE & AFTER

storefront with signs reading 'ICONIC', 'cigarettes', 'tobacco', 'magazines', 'beer', 'lotto', and a large billboard with the text 'I ❤️ SM STEVE MADDEN NEW LOCATION 494 BROADWAY'.
A green storefront with a sign that says 'Bloom' and 'Find Your Flavor.' The store has a display of small jars or bottles stacked on the wall, and several green baskets with vegetables and produce outside. People are gathered around a table on the sidewalk, and two black signs advertise a pop-up event for Bloom.
Two happy people taking a selfie outside a green storefront, with the person on the left wearing sunglasses and a green shirt with 'Bloom' on it, and the person on the right wearing sunglasses and a blue checkered shirt with a turquoise bolo tie.
A woman with curly hair, wearing sunglasses and a brown tank top, drinking from a bottle in front of shelves filled with containers of Bloom dietary supplements.
Person holding a shopping bag with the words "I love Bloom" repeated multiple times. The bag is white with black and red text. The person is wearing blue jeans and sneakers, standing outside a green-colored shop.
People standing in line outside a green-colored store called Bloom on a city sidewalk, holding shopping bags and looking at their phones, with a sign that reads 'Find Your Flavor' and pink fruit-shaped stickers on the ground.
Two women leaning on the roof of a white vehicle with a 'bloom' logo, smiling and talking in an urban city street scene.
A small, fluffy dog with a happy expression sitting among baskets of fruits and smoothies outside a grocery store.
A woman sitting on top of a mint green vehicle with a logo that says 'Bloom' and the tagline 'Greens never tasted this good.' She is smiling, wearing sunglasses, and holding a smoothie. The vehicle is parked on a city street in front of red brick bui
Exterior of a green store named Bloome selling produce and groceries, with baskets of oranges, lemons, and limes outside. The store has a wall of canned goods, social media signs, and a QR code for a green match discovery activity.
A young woman is shopping at a grocery store, holding a container of Bloom brand product. She is standing in front of shelves filled with similar containers arranged by flavor, with baskets of produce on the floor nearby.
Person standing outside a Bloom store, holding a green shopping basket filled with tubs of ice cream. They are wearing boots, shorts, a sleeveless shirt, and sunglasses, with a backdrop of shelves stocked with various containers of Bloom ice cream.
A woman standing outside a store with a shopping basket full of products, playing with an orange and yellow ball, in front of shelves filled with green and white containers labeled "Bloom." She is laughing, wearing a light blue cropped jacket and mat
Two hands holding small plastic bottles with green caps labeled 'Bloom', one has a yellow label and the other has a pink label. The bottles are dark-colored and appear to contain a liquid. The background is sky with buildings.
A green portable display booth with the word 'Bloom' and the slogan 'Find Your Flavor'. There are baskets of fresh fruits, such as pears and mangoes, outside the booth, and the background features a similar green color scheme with fruit graphics.
A storefront with a green facade and green awning, advertising Bloom canned fruit, with two promotional signs on the sidewalk, a display of canned fruit on the exterior wall, and a small group of people shopping outside.
Display of multiple cans of Bloom brand greens and superfoods on store shelves, with a white beverage dispenser labeled 'Bloom' in the foreground.
Person holding a small jar of green liquid labeled 'Bloom' in front of shelves filled with similar jars of green, yellow, and orange products.