LOOPS COACHELLA

For Coachella, LOOPS Beauty set out to keep festival-goers glammed up and hydrated in the desert heat, with pop-ups at The Ace Hotel and in downtown Palm Springs. At the center of it all was the brand’s new hydrogel mist, served up by a crew of dashing Mr. Misters who caused double takes everywhere they stopped. From poolside at the Ace to the festival grounds in Indio, we kept faces fresh and dewy through the hottest hours of the weekend.