SOMA ICONIC NYFW TAKEOVER

SOMA made a splash during September NYFW with a head-turning pop-up at the Iconic Newsstand in Nolita, complete with fully branded windows wrapped in eye-catching campaign imagery. Throughout the weekend guests enjoyed hot cross pretzel buns and fresh coffee as they explored the world of SOMA, reading custom broadsheets. Throughout the day, surprise giveaways kept the energy high and drew steady crowds. A special appearance by Jackie Tohn added star power and cemented the pop-up as one of the week’s most memorable moments.

Furthering the brand’s footprint during Fashion Week, branded sprinter vans took the city by storm, popping up in key locations where fashion goers gathered - Bryant Park, the Meatpacking District, in front of notable fashion shows, you name it, SOMA was there!