TORRID CASTING CALL TIMES SQUARE

We painted Times Square Bombshell Blue. 💙

Torrid loyalists showed up in droves, ready to claim their spot as the next face of the brand — and we made sure the casting call felt like the campaign itself had already started. A denim-wrapped glass box truck became a showroom on wheels, complete with a mirrored runway for guests to strut their stuff. Custom branded denim try-on stations gave everyone a chance to experience the newest Torrid styles in real time. And a blue carpet rolled out under an oversized Torrid step-and-repeat, built for the photo moment every new friend of Torrid and long-time loyalist came for. From denim bandanas kept cool on dry-ice to beat the NYC summer heat, to frozen Bombshell-sicle sweet treats, branded handheld fans and more, there wasn’t an inch of Times Square that didn’t have that unforgettable Torrid touch.

Rain or shine, the energy never let up — just joy, and denim-blue magic from start to finish. This is what casting the next Torrid Bombshell looks like.