MIDI HEALTH COFFEE TRUCK & MEDIA BRUNCH

Midi Health took it to the streets of NYC to raise awareness about their incredible virtual healthcare services to help treat those experiencing perimenopause and menopause. We packed a punch with an exterior takeover of the Iconic Newsstand on Lafayette street, a fully wrapped hot pink coffee truck (covered in clever taglines), and a gorgeous media and influencer breakfast at The Butcher’s Daughter. The Midi clinicians parked themselves at the coffee truck to educate passersby on the symptoms and possible treatments for menopause and perimenopause. Our team worked side by side with the Midi Health from creative conception to production and execution - including supporting the team with copywriting and graphic design. The result was an extraordinary day of community building, and sharing helpful tips for anyone experiencing symptoms to find relief.

Menopause is hot. Handle with care.