WEST ELM x MARCUS SAMUELSSON

To celebrate the debut of West Elm x Marcus Samuelsson we temporarily transformed the iconic Red Rooster Harlem restaurant into a brand new venue that showcased the aesthetics of the collection, while maintaining the vibrant heart and soul of space. Creative vinyls, a chair sculpture replicated from the campaign, video projections, a switch of of lighting fixtures and elegant tables, chairs and place settings all came together to form a never before seen environment to inspire our guests.

Everyone was wined and dined with delectable treats, while being entertained by The Soapbox Presents. To send attendees on their way with more than just a memory of the night, we created to-go lunch boxes that were packed with the Red Rooster’s mouth-watering treats and one of the West Elm x Marcus Samuelsson printed cloth napkins.

A man in a white suit and straw hat shakes hands with a young man seated at a dinner table during a celebration in a restaurant. The table is set with plates of food, glasses of wine, and various dishes. People around the table and in the background are clapping, smiling, and engaging in the event.
Interior of a restaurant with tables and chairs, a counter with plates and bowls, blackboard walls with pictures of famous people, and a chef preparing food in the kitchen.

BEFORE & AFTER

Decorated banquet table in a restaurant with lit candles, flower arrangements, wine glasses, plates, and cutlery. The background shows a kitchen and some staff preparing food.
A cozy, dimly lit restaurant with red upholstered booths, wooden tables, and framed artwork on white walls, with some guests seated at tables and a chalkboard wall with writing and photographs in the background.
Elegant restaurant dining room with round and rectangular tables set with glassware, cutlery, napkins, and candles. Red booth seating lining the walls, decorated with framed artwork and tall vases of flowers. Warm ambient lighting from ceiling fixtures and table candles.
Three men smiling at an indoor gathering, wearing colorful and stylish clothing. Two are wearing hats, one with a navy hat and the other with a wide-brimmed hat, and the man on the right has glasses. They stand close together in front of a DJ booth a
A woman with dark skin, a white dress with floral pattern, and a white flower in her hair, holds a shopping bag and smiles at the camera during a social gathering with musicians playing in the background.
A woman in a black dress holding a black bag with red flowers, standing inside a venue with colorful patterned walls and a mirror reflecting other people, with a sign reading 'Marcus Samuelsson + west elm' on the window.
Boxes with a colorful, circular pattern design on shelves of orange and blue colors, with the text 'Mos+we' on the boxes.
A stage setup with three wooden chairs stacked on top of each other, surrounded by flowers and tall grasses, with blue lighting creating a dramatic effect.
Three people, two women and one man, standing together indoors, dressed in stylish outfits. The woman on the left wears a black top with floral designs and white striped wide-leg pants. The man in the middle wears a white suit with an orange shirt an
People at a party enjoying music, with a DJ in the background, decorated with photos and artwork, and a social atmosphere.
A man and woman dressed in stylish outfits standing together, with the man wearing a white suit and sunglasses and the woman in a cream off-shoulder top and high slit skirt, smiling at the camera against a colorful, patterned background.
Two people, a woman with gray hair, large orange glasses, and colorful patchwork bag, and a man with a beard and mustache, standing together in a bar or restaurant. The woman is wearing a denim jacket, yellow shirt, and blue skirt, while the man is w
A man with glasses and a woman with short hair smiling at a dinner table in a restaurant with wine glasses, candles, and a floral centerpiece.
A smiling woman with braided hair and jewelry sitting at a decorated dining table during a social event or dinner party.
Group of diverse people smiling at a celebration, some holding musical instruments, with a man in the center wearing a white suit, red hat, and colorful shirt, and a woman in black with a microphone
Two cocktails on a bar counter with dried citrus garnishes, a white vase with yellow spherical flowers, a candle, a modern table lamp, a bowl of green grapes and yellow fruits, a menu, and a blue napkin.
White text painted on a sidewalk reads, "March to Samaritan + we sti elm."
Three men sitting at a dinner table, smiling, with one man standing behind them. The table has drinks and place settings, and a lively restaurant background.
The entrance of Red Rooster Harlem restaurant with a neon sign, red awning, and surrounding greenery.