VERSED PRESS RESTART CAFE
Beauty favorite Versed launched its new Retinol Body Butter with a retail pop-up in the heart of Soho. The vibe was chic French cafe meets beauty apothecary, to set the stage to best showcase and sell an array of Versed’s hero products.
We created custom wooden builds for product displays, with brushed gold accents to elevate and bring warmth to the look and feel. A penny tile vinyl with a golden logo set the stage for a precious cafe table photo moment. And last but not least, to evoke the feeling of an authentic Parisian patisserie, our team imported fresh bread to complement the fresh brewed coffee served to attending guests.
BEFORE & AFTER
Neighborhood and location were of vital importance when we scouted for the Versed Press Restart Cafe. We needed a venue that had built-in, organic foot traffic and was in a popular downtown area of Manhattan. We turned to our dear friends at the Iconic Newsstand chain and popped into their Soho neighborhood staple on Lafayette Street - we couldn’t ask for a better address!
The interior of the venue needed an overhaul to best showcase the sleek vision we had prepared with Versed. Never ones to turn away from a challenge, we rolled up our sleeves and completely emptied the inside of the newsstand, installing multiple custom builds, a social media photo moment, and specialty baked goods and coffee to serve to our guests.
